Times are changing, or should we say have changed. Today’s customer has many methods of interaction; cell phones, text messaging, pod casts, video chat, instant messaging, email, websites, forums, blogs… and the revolution goes on and on. Yesterday’s traditional media is falling by the wayside in exchange for new forms of communication. A year ago 8% of adults online were accessing social networking sites like Facebook, MySpace and Twitter. Today that number is 35%.

Flocking to utilize this new media are your customers. They are viewing less “snail mail”, newspapers, magazines and broadcast television and radio listener ship continues its decline. With such a strong movement to electronic technologies this revolution cannot be ignored. 87% of potential customers use the Web as their first stop to research products and services. More than 51% of customers searching for financial products use a search engine like Yahoo! or Google and a greater number of your competitors are streaming to text messaging and podcasting. Shouldn’t you be on the band wagon too?