Local and national media have been focusing on the topic of free checking recently. Recent legislation endorsed by retailers has been passed that has the potential to change who pays the costs involved in processing debit card transactions. Since debit cards are a part of many free checking programs, this is how the media is linking free checking to the legislation. How will the legislation affect the general consumer, we don't know until it's enacted, but we are preparing for the fact that it will have an impact. Let me attempt to describe the legislation and what it all means.
In 2010, congress passed the Dodd-Frank financial reform act which requires the Federal Reserve Board (FRB) to develop rules that determine how much a merchant will pay each time a debit card is used by a consumer to make a retail purchase. The term used to describe the fee that merchants pay to accept a debit card as a payment device is called Interchange.
Interchange is actually paid by a merchant in both debit and credit card transactions. Part of Interchange goes to card issuers, SouthPoint being one, to support the operational framework of providing card services, including protecting members if their card is lost or stolen.
Interchange is a system that has been in place for many years. It helps pay some of the costs involved in providing computer networks that process transactions and helps issuers keep card programs affordable to consumers. If the FRB enacts rules to change the way Interchange is calculated, banks and credit unions will have to consider implementing or increasing the fees associated with debit card programs in order to cover their costs.
The Federal Reserve Board has issued a proposed rule that would cap the interchange rate charged to merchants in situations where the card issuing financial institution is over $10 billion in assets. Because we are below this threshold, one would think this would protect credit unions such as SouthPoint. Unfortunately, many experts fear that this is a short-lived exemption for smaller financial institutions and that any rule from the FRB will eventually be extended to all financial institutions.
The proposed rule issued by the FRB will go into effect in July of 2011. Credit unions across the country are trying to educate members on this topic. If enacted, these credit unions feel there could be a significant shift in who pays for debit card services, moving from the merchant to the member.
The US Senate and the US House have recently created legislation to delay implementation of the rules. As a credit union that believes in keeping services affordable to members, we want you to be educated on this legislation. If you want to reach out to legislators and share your ideas, the website http://capwiz.com/cuna can give you a list of your elected federal legislators. You can also call (877) 422-3525 and listen carefully to the pre-recorded message and enter your zip code when prompted. You will be patched through to either the House or Senate office (rotation will be based on the day's call volume). You will then be connected to your elected official's office.
Troy Diedrich, Vice President of Marketing and Development