Lately there has been a wave of promoting "service" in the news. On November 5 you might have heard of Bank Transfer Day or November 26 as Small Business Day. Although it might seem like there is an effort in the marketplace to promote credit unions and the small businesses within your communities, what they are truly trying to sell is great service!

According to www.customer1.com; customer service is a high priority to consumers with 60% often willing to pay higher for better service. It's important for any organization to invest time and resources with the employees so that they can provide you with exceptional service.

SouthPoint strives for excellence and wants to make sure you always leave with a WOW experience. You might have seen various survey's emailed or mailed to you regarding a recent transactions or the opening of a new account or loan. While we hope that you are rating these on your experience, we really want to know what specific things we are doing to make it a great experience or ways we can enhance your interaction with SouthPoint. Please feel free to provide us with any comments you might have to help us deliver better service.

With 13% of consumers telling at least 20 of their friends and families of their great experiences, we hope that you find the value of the greatest product we can offer you at SouthPoint - the product of "Service". This holiday season we appreciate your dedication and loyalty in making us strive to be the financial institution you are proud to call your own - member owned.

Angie Pidde, Training Coordinator